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Case Studies > Tourism

Loch Ness Shores, Foyers, Inverness, IV2 6YH

Case Study Tourism Loch Ness Shores, Foyers, Inverness, IV2 6YH
Case Study Tourism Tourism Loch Ness Shores, an award-winning Camping and Caravanning site, opened in July 2013 in the beautiful village of Foyers on the southeast shore of Loch Ness. The area now occupied by the business was originally part of the farm the Forbes family had tenanted for generations. Historically, Foyers had its fair share of industry commencing in 1896 the British Aluminium Company built an aluminium smelter. The village that Donald Forbes had known from childhood was a very vibrant community, but this all changed in 1967 when the smelter closed. Donald Forbes, the third generation of his family to have lived in Foyers, felt powerless to do anything, as he watched a steady decline over many years. However, in 1994, Donald and his wife Lyn got the chance to purchase part of the farm including fields adjacent to Loch Ness. With a growing awareness that tourism provided the best opportunity for sustainable growth in an area of outstanding beauty, Donald and Lyn decided to diversify and in July 2013, after a lengthy development lead time and substantial investment, Loch Ness Shores became reality. The quality experience delivered has been recognised by several external organisations including World Host and VisitScotland, who awarded us both 5* accreditation and a Gold Green Tourism Award shortly after the site opened. Our environment credentials were further reinforced by winning the 2016 Loo of the Year award for the best Eco-friendly facilities across all UK entries, including the public sector. With the team being keen to share their knowledge of the local area, we have applied to become a VisitScotland Information Partner (iKNOW Scotland). Numerous media reviews confirm that Loch Ness Shores is now one of Scotland's must-visit camping and caravan sites. Its unique location, quality facilities and dedicated team have put Foyers back on the tourism map. Loch Ness Shores is one of the few campsites open in the Highlands throughout the year, in keeping with Donald and Lyn's support for the local economy. The campsite and Wigwam Cabins have also brought thousands of new visitors to the area, which means that other local businesses are also enjoying the benefits. We work in partnership with other businesses and are proud that two of our original team have left to start their own business ventures in the village. Year on year, funded through our operational cash flow, other activities, including a shop and diner (both selling predominately Scottish food) have also been introduced to diversify the business. In addition, the existing team members have been trained and have certificates to deliver archery, bush craft and boat and kayak hire and HRC Countryside Rangers deliver wild life walks and river dipping. These activities are made available to anyone living or visiting the area, not just the campsite guests. This helps other accommodation providers and local business including the village shop, tearooms and hotel, by encouraging visitors to stay longer in the area. “Loch Ness Shores has been very beneficial in increasing tourism on south Loch Ness. The year-round visitors provide customers to the local shops, cafes and restaurants, and it is likely that some of the B&B and Hotel guests come here following recommendation from those who have stayed at Loch Ness Shores and enjoyed the area.” (Fiona Cairns, Secretary, South Loch Ness Tourist Group)
Scottish Land & Estates
Stuart House, Eskmills Business Park, Musselburgh, EH21 7PB

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